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Launching your marketplace in Asia with Decathlon and Mirakl
Session Details
Date: Tuesday June 11, 2024
Time: 11.30 AM - 12.00 PM
Location: Theatrette at Google Booth #501
Session Overview
Join us for a transformative session featuring Olivier Fremaux, Marketplace Leader at Decathlon SG, and Alexis de Fontenay, Regional VP of Asia from Mirakl. Dive deep into the strategies and nuances of launching a successful marketplace in Asia, a region defined by unique consumer behaviors and dynamic market conditions. Learn firsthand from Decathlon's experiences in connecting with customers and scaling operations across diverse Asian markets.
We will also explore insights from 'The Ultimate Guide to Marketplaces,' crucial for navigating Southeast Asia's digital retail transformation. This guide highlights how online marketplaces are surpassing traditional e-commerce, dominating two-thirds of global sales. Our discussion will cover the shift towards a digital-first consumer base, strategies for digital success, and leveraging specialized marketplaces for increased revenue.
Tailored for the Southeast Asian market, this session offers actionable tips and expert advice to enhance retail performance
Who should attend?
This session is perfect for CEOs, COOs, marketplace managers, and digital leaders involved in scaling online businesses within Asian markets. Whether looking to enter or enhance operations in Asia, attendees will gain valuable insights and strategies to navigate this dynamic landscape.
Navigating the Marketplace: Build vs. Buy with FairPrice and Mirakl
Session Details
Date: Wednesday, June 12, 2024
Time: 3.45 PM - 4.15 PM
Location: Theatrette at Google Booth #501
Session Overview
Join us for an insightful session with Deepti Lad, Director of eCommerce Marketplaces at FairPrice, and Cheryl Jones, Partnerships & Functional Consulting, APAC from Mirakl. Dive into the strategic decision-making process that led to FairPrice's successful marketplace expansion. Focus will be on the critical choices between building their own marketplace technology or partnering with an experienced provider like Mirakl.
Delve into the advantages that led FairPrice to choose a partnership over an in-house approach, highlighting how this decision has enabled rapid expansion into new categories, attracted a diverse array of sellers, and built a robust and dynamic ecosystem.
We will also examine the internal efforts FairPrice made to champion this initiative within their larger retail group and how it aligns with FairPrice's forward-looking goals. Discover the strategic insights and internal advocacy that have driven FairPrice’s success and learn how their commitment to innovation continues to shape their growth in the retail sector.
Who Should Attend?
This session is ideal for retail leaders looking to understand the benefits of building versus buying a marketplace solution. It's especially relevant for those aiming to drive a marketplace initiative within their own organizations, providing valuable insights into how strategic partnerships can streamline success.
Retail Media: Transforming eCommerce
Session Details
Date: Thursday, June 13, 2024
Time: 1.20 PM - 1.50 PM
Location: Theatrette at Google Booth #501
Session Overview
Dive into a dynamic discussion with Shermaine Lau, Head of Havas Market SG, and Alexis de Fontenay, Regional VP of Asia for Mirakl, as we explore the revolutionary effects of retail media on e-commerce. Learn how integrating retail media strategies can not only enhance your online presence by monetizing web traffic but also drive significant revenue for sellers and deliver personalized advertising experiences that resonate with today’s shoppers.
Who Should Attend?
This session is a must-attend for anyone looking to be at the forefront of eCommerce innovation by elevating their marketplace strategy with retail media.
Join us to gain valuable insights and practical strategies to propel your business forward in the competitive digital landscape.