Mirakl and Saks Fifth Avenue: Elevating eCommerce Through the Marketplace Model
If you missed the NRF Big Ideas Session featuring Saks' COO RJ Cilley, press play today!
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How Luxury Retail Leaders Like Saks Harness Marketplaces Without Losing Their Unique DNA
In today’s environment, consumers demand more and retailers must evolve the way they sell online. Luxury retailers stand at this crossroads too. The solution? Merging the advantages of marketplaces with their brand identity.
With its brand-direct marketplace, Saks is expanding choice, introducing new products and categories, and partnering with leading luxury brands like Givenchy and Saint Laurent. And, they’re able to do it while protecting the best-in-class customer experience for which Saks is known.
Learn from Saks’ COO, RJ Cilley, and Mirakl’s CEO, Adrien Nussenbaum, as they discuss the foundational business and technical approaches that are fueling Saks’ marketplace strategy.
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