In B2B eCommerce, complexity kills growth. When buyers juggle multiple sites and fragmented workflows, they don't just abandon carts — they abandon brands.
Parts Town, the leading distributor of genuine OEM foodservice and commercial kitchen parts, faced this challenge early. Rather than investing millions in warehouses and inventory, they made a strategic pivot: launching a curated marketplace with Mirakl.
The results? A one-stop shop that expanded into adjacent categories (HVAC, janitorial, residential appliances), increased order frequency and basket size, and delivered 600% GMV growth — all while maintaining a seamless, single-brand experience.
Join Maria Turavani, Director of Marketplace at Parts Town, to discover how marketplace strategy became their force multiplier for growth, M&A, and customer experience — without traditional CapEx.
What You'll Learn:
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Turn demand signals into revenue opportunities: Use real search data to validate category expansion before you fund inventory
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Scale without channel conflict: Implement pricing governance and geolocation rules that protect existing relationships
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Rethink B2B fulfillment: Explore innovative models — including dealer networks — that improve SLAs without adding fixed assets
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De-risk M&A with a marketplace "test bed": Identify and acquire high-performing sellers with proven unit economics before you invest
