On-Demand Recording: 3M & Z-Tech (Part of AB InBev) Tell All on Reimagining B2B eCommerce with a Marketplace

Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.

Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.

In this on-demand Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. Watch the on-demand recording to learn:

  • Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
  • How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
  • Actionable takeaways from executives who have been in your shoes when considering a marketplace launch

LP logos_3M + Forrester + Z-Tech


Our Speakers:

Joe Cicman
Senior Analyst Serving eBusiness & Channel Strategy Professionals at Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Luiz Gondim
CTO at Z-Tech and Global VP, Innovation at AB InBev

Luiz Gondim is the Global Vice President of Innovation at AB InBev, where he spearheads AB InBev's innovation strategy and portfolio of technology initiatives to develop internal capabilities for business and go-to-market validation. Luiz has dedicated a 20+ year career implementing and scaling innovative data-driven business solutions to exceed sales and revenue targets for multinational corporations. Enterprise digital transformation propels Luiz towards meeting goals at a furious speed, producing optimal solutions, merging tech and business intelligence. 

Krasen Dimitrov
International Program Manager at 3M

Krasen has more than 15 years of experience in strategy and business leadership roles across developed and developing markets and across industries. In his current role as the 3M Marketplace leader Krasen leads the team responsible for the deployment, management, and the operations of the 3M Marketplace. He is also responsible for defining the Marketplace strategy as part of the overall go-to-markets approach. His previous roles with 3M include Strategy Manager with 3M International Operations, Strategy Manager with 3M Central and Eastern Europe and a Division Manager role for the 3M Medical Solutions Division in Russia. Prior to 3M Krasen held business leadership roles in the energy industry in Germany and in the UK.