--- title: Preferências do consumidor na Economia Digital-First description: Baixe a edição de 2023 da pesquisa global de consumidores da Mirakl, com dados e insights de 9.600 consumidores e seus hábitos atuais nas compras on-line. --- ![logo-mirakl](https://info.mirakl.com/hs-fs/hubfs/logo-mirakl.png?width=504&height=132&name=logo-mirakl.png) Solution [Technology Robust capabilities and APIs to launch fast and operate efficiently. ![technology-1](https://info.mirakl.com/hubfs/technology-1.svg) ](https://www.mirakl.com/technology) [Secure Architecture ](https://www.mirakl.com/use-cases/secure-architecture) [Expertise 150+ dedicated experts to guide you through your marketplace journey. "Good people, good technology. 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Read now ](https://mirakl-1749772.hs-sites.com/enterprise-marketplace-index-by-mirakl-2022-release?hsLang=pt-br) [![Enterprise Marketing Seller Report](https://info.mirakl.com/hs-fs/hubfs/Enterprise%20Marketing%20Seller%20Report.png?width=1227&height=1114&name=Enterprise%20Marketing%20Seller%20Report.png) Enterprise Marketplace Seller Report The report that demystifies sellers and provides insights into the value they bring to enterprise marketplaces. Read now ](https://www.mirakl.com/resources/enterprise-marketplace-seller-report) [![11-essential-best-practices-from-leading-enterprise-marketplaces](https://info.mirakl.com/hs-fs/hubfs/11-essential-best-practices-from-leading-enterprise-marketplaces.jpg?width=1200&height=565&name=11-essential-best-practices-from-leading-enterprise-marketplaces.jpg) 11 Essential Best Practices from Leading Enterprise Marketplaces The definitive guide to enterprise marketplace success. Read now ](https://www.mirakl.com/resources/11-essential-best-practices-from-leading-enterprise-marketplaces) [Let's talk](https://www.mirakl.com/lets-talk) L Nova Pesquisa # O que os compradores de hoje esperam dos varejistas Pesquisa Global do Consumidor | Lançamento de janeiro de 2023 [Baixe Agora ](https://info.mirakl.com/pt-br/br-pesquisa-consumidor-janeiro-2023#form-container) ![PT_Consumer-Survey-2023-Mirakl_Mockup](https://info.mirakl.com/hs-fs/hubfs/PT_Consumer-Survey-2023-Mirakl_Mockup.png?width=1000&height=667&name=PT_Consumer-Survey-2023-Mirakl_Mockup.png) ![Mirakl-Consumer-Survey-LPs-Hero_Bck](https://info.mirakl.com/hs-fs/hubfs/Mirakl-Consumer-Survey-LPs-Hero_Bck.jpg?width=1000&height=437&name=Mirakl-Consumer-Survey-LPs-Hero_Bck.jpg) **Em uma economia incerta, o que os consumidores querem? ** As tendências são claras: os consumidores buscam preço, confiabilidade e uma ótima experiência, e estão encontrando isso on-line. Uma pesquisa com 9.600 entrevistados mostra que os consumidores estão em um período de transição. ** - 7 em cada 10 entrevistados brasileiros ** dizem estar mais propensos a fazer compras on-line em tempos de alta inflação. As estratégias vencedoras para 2023 e além irão combinar marketplace e dropship com sortimento próprio para oferecer mais produtos a preços altamente competitivos, sejam os consumidores comprando na loja física ou on-line. ### As principais conclusões da pesquisa incluem: **1** **–** 51% dos consumidores estão fazendo a maioria de suas compras on-line **2** **–** Os gastos com marketplace on-line continuam aumentando 10% ano após ano em comparação com 2022 **3** **–** 77% dos compradores em todo o mundo dizem que os marketplaces são a maneira mais conveniente de fazer compras **4** **–** 75% consumidores globais esperam aumentar seus gastos on-line nos próximos 12 meses como resultado de encontrar um melhor valor ### Baixe Agora ![blur-background-image](https://info.mirakl.com/hs-fs/hubfs/blur-background-image.png?width=1371&height=845&name=blur-background-image.png) # Compradores encontram melhor valor on-line ![54percent@2x](https://info.mirakl.com/hs-fs/hubfs/54percent@2x.png?width=150&height=148&name=54percent@2x.png "54percent@2x") ## 54% ### dos consumidores encontram melhor valor on-line que em lojas físicas  ![51percent@2x](https://info.mirakl.com/hs-fs/hubfs/51percent@2x.png?width=150&height=158&name=51percent@2x.png "51percent@2x") ## 51% ### Esperam fazer a maioria de suas compras on-line em 2023. ![55percent@2x](https://info.mirakl.com/hs-fs/hubfs/55percent@2x.png?width=175&height=175&name=55percent@2x.png "55percent@2x") ## 55% ### dos produtos foram vendidos fora de estoque com mais frequência que em lojas físicas ![75percent@2x](https://info.mirakl.com/hs-fs/hubfs/75percent@2x.png?width=175&height=136&name=75percent@2x.png "75percent@2x") ## 75% ###  comprarão produtos on-line na próxima vez que precisarem deles # Un encabezado claro y atractivo ## Sobre a Pesquisa Mirakl entrevistou 9,600 consumidores globais sobre seus hábitos e preferências de compras, com entrevistados do Brasil, Austrália, Dinamarca, França, Alemanha, Itália, Japão, Holanda, Noruega, Polônia, Singapura, Espanha, Suécia, Turquia, Reino Unido e Estados Unidos. A pesquisa foi realizada em outubro de 2022 pelo Schlesinger Group, uma empresa de pesquisa independente. ![Mirakl_Consumer-Survey-Report_Mockup (1)](https://info.mirakl.com/hubfs/Mirakl_Consumer-Survey-Report_Mockup%20(1).png "Mirakl_Consumer-Survey-Report_Mockup (1)") ![Consumer-Survey-Banner-Logos](https://info.mirakl.com/hubfs/Consumer-Survey-Banner-Logos.png "Consumer-Survey-Banner-Logos")