Building an optimal retail media strategy to monetize your eCommerce traffic
On Demand
Retail Media is everywhere. As the third wave of digital advertising, and with forecasts to reach $160bn globally by 2027, Retail Media is a technological disruption that is set up to profoundly change the way brands advertise online.
But how to buy into this trend without sacrificing your own DNA and the quality of your shopping experience? How to define and build a retail media strategy that is optimal for your own needs and goals?
In this on-demand masterclass you will:
Understand the retail media opportunity and how traffic monetization will help revolutionize the way you sell online
Discover how to define the optimal retail media approach for your activity
Learn the best practices shared by our retail and advertising experts for the best UX, Ads placement and advertiser management strategies
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