What You Need to Know to Launch an Enterprise Marketplace
Enterprise marketplaces are taking off among retailers, manufacturers, distributors, and group purchasing organizations alike, and for good reason. Gartner states, “By 2023, organizations that have operated enterprise marketplaces for more than one year will see at least 10% increase in net digital revenue.”
Leading industry incumbents like HPE, Walmart Mexico and Toyota Material Handling have all launched marketplaces to take the lead in the fast-evolving digital economy. By doing so they are setting the stage for meaningful growth.
We believe this Gartner report provides guidance on the technical and operational considerations you’ll need to ensure marketplace success from the start.
In this report, we believe you’ll learn:
- The 11 imperatives to successfully build and operate an Enterprise Marketplace
- Why marketplace success hinges on technology capability and cross-functional collaboration
- How marketplaces complement the core commerce engine
- The requirements and functionality B2B marketplaces need to successfully serve their customers
Gartner, 11 Imperatives When Building an Enterprise Marketplace, 10 December 2019, Sandy Shen, Jason Daigler.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.