Marketplace Model Identified in Gartner's Digital Commerce Predicts 2019
In 2019, organizations must reimagine their digital commerce strategies by leveraging emerging technologies and business models. According to Gartner, new business models, such as subscription-based ordering and enterprise marketplaces, enable sellers to generate new revenue streams and focus on customer outcomes.
As a result, Gartner predicts that “By 2023, 15% of medium-to high-GMV digital commerce organizations will have deployed their own marketplaces, thereby creating a digital ecosystem on their path to digital business.”
In this report, Gartner identifies the emerging technologies and business models that are resulting in success for innovative digital commerce organizations.
Download this report to learn:
- The 5 predictions for digital commerce in 2019
- Why the enterprise marketplace model is a key part of Gartner’s vision for the future of digital commerce
- Gartner's recommendation for digital commerce leaders adopting new technologies
Predicts 2019: New Deployment Models, Channels and Technologies Spark Digital Commerce Growth, Jason Daigler, Christina Klock, Sandy Shen, Penny Gillespie, Mike Lowndes, Mark Lewis,Dayna Ford, December 10, 2018.
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