Marketplaces increase efficiency, drive business growth, and improve CX

Online marketplaces aren’t just for digital native companies like Amazon & Airbnb. Traditional organizations are using enterprise marketplaces as a pathway to becoming digital businesses.

According to Gartner, “By 2023, 15% of medium- to high-gross-merchandise-value digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem.”

In this report, Gartner states, "This research looks at the different motivations and benefits of enterprise marketplaces, and advises application leaders on how to use the marketplace model to address business challenges, pursue new opportunities and ensure a strong start of the initiative."

Download the Gartner Report where we believe you'll learn:

  • Three reasons to invest in an enterprise marketplace
  • What to consider when developing a marketplace strategy
  • Why diverse companies like Toyota Material Handling, Best Buy Canada, and H&M (Afound) are launching enterprise marketplaces


Gartner, Create Enterprise Marketplaces to Accelerate Digital Business, 5 July 2019, Sandy Shen, Jason Daigler.
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