B2C marketplaces are already creating big waves.

Marketplaces are the driving category in a booming worldwide eCommerce market, making up 52% of global eCommerce GMV in 2017 and on track to 62% in 2021. But it’s not just players like Amazon and Alibaba that are investing in this channel. 

For brands, this means adapting to the changing eCommerce landscape by making a marketplace apart of their strategy. In this Roland Berger Focus you will learn:

  • How B2C Marketplaces are dominating globally
  • The fundamentals of a marketplace strategy
  • Examples of useful strategies for brands

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