B2C marketplaces are already creating big waves.
Marketplaces are the driving category in a booming worldwide eCommerce market, making up 52% of global eCommerce GMV in 2017 and on track to 62% in 2021. But it’s not just players like Amazon and Alibaba that are investing in this channel.
For brands, this means adapting to the changing eCommerce landscape by making a marketplace apart of their strategy. In this Roland Berger Focus you will learn:
- How B2C Marketplaces are dominating globally
- The fundamentals of a marketplace strategy
- Examples of useful strategies for brands
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