How to Capitalize on New Growth Opportunities Without Risking Your Brand Identity
It’s nothing new—consumers are shopping on marketplaces more than ever before, 97% of US consumers who shop online do so on marketplaces.* Sites like Amazon, Alibaba and Jet.com have changed the way customers shop, at the same time taking a huge chunk of global eCommerce sales.
With an online marketplace, customers receive a streamlined shopping experience that they not only want but have grown to expect. Retailers and brands can harness this marketplace momentum by launching their own marketplace to sell 3rd-party products on their eCommerce site.
In this new report by Retail TouchPoints, sponsored by Mirakl and ChannelAdvisor, you will learn:
- Four factors to consider before selling on marketplaces
- How brands control their identity while running a marketplace, showcasing J.Crew’s curated experience
- Advice from industry experts to kickstart your marketplace strategy
Download the report to learn why it's time to leverage the marketplace momentum.