Stop Losing Share of Wallet: Why Henry Schein launched an online platform to better serve B2B buyers

As B2B Commerce rapidly expands, reaching $23.4 trillion globally in 2023, the buyers’ demand for efficient processes and wider selection has never been greater. Some 50% of SMB B2B buyers are planning to spend more online this year - is your commerce strategy ready to serve this need?

Join BCG and Henry Schein to explore how the platform model is better supporting B2B buyers’ rising expectations. Backed by BCG’s latest research, we’ll dive into business buyers' requirements, and how Henry Schein, a $12.5 billion global leader in dental and medical distribution, is leveraging a Mirakl-powered marketplace to meet these demands.

Key Takeaways: 

• Learn how Henry Schein is Expanding its product range beyond medical and dental supplies, creating a one-stop-shop for its customers and winning back share of wallet.
  
  
• Understand the operational simplicity that comes with the platform business model.
  
  
• Discover actionable insights for your own platform strategy, including how marketplaces help B2B businesses meet customer demand, increase profitability, and provide data-driven insights to scale efficiently.