
How Rubix boosted its digital turnover thanks to Mirakl Target2Sell's personalized product recommendation solution

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Rubix is Europe’s largest supplier of industrial maintenance, repair and overhaul products and services. However, Rubix faces a crucial challenge: to accelerate its digital strategy and respond to the growing need to digitalize and personalize purchases. A mission carried out hand in hand with Mirakl Target2Sell.
600 branches | 23 countries | 3+ million products | €2.3 billion online turnover

"Mirakl Target2Sell immediately stood out for its ability to easily implement a fully featured solution with a unified data model across all our eCommerce platforms and its ability to handle large product assortments."
Antoine Revillon, Digital Product & Delivery Director, Rubix
Easy implementation across 23 local websites
Rubix own brand conversion rate increased by 20%
The average basket increased by 15%
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By connecting to the Rubix Data Lake, Mirakl Target2Sell retrieved information from Rubix ERP systems to use offline data in order to enrich customer experience with product recommendation.