Best Practices for Adopting the World’s Most Successful eCommerce Model

Soon online marketplaces will account for more than 50% of global online transactions. Online marketplaces foster global ecosystems of participants, which grow and improve the experience of customers, merchants, and marketplace operators alike. The marketplace revolution isn’t limited to B2C markets. Amazon Business, Amazon’s B2B offering, has surpassed $10 billion in sales in 2018, causing some analysts to believe Amazon Business could become bigger than its consumer marketplace.

As a result, companies are rethinking their eCommerce strategies to respond to customers’ new buying behaviors. Amazon and other online marketplaces have taught consumers they can have unparalleled product choice and high-speed fulfillment. Now, the online marketplace is enabling other brands, retailers and B2B companies to compete.

We’ve created this guide to help you better understand the features and benefits of marketplaces, including insights into launching your own. In this eBook you’ll also learn:

  • How to expand assortment through experimentation in B2C verticals
  • Ways to adapt to B2B buying trends with marketplace ecosystems
  • 5 Best Practices for Launching Your Own Marketplace