On-Demand Webinar Featuring ABB and Zaelab

Global B2B marketplace sales are expected to hit $3.6 trillion by 2024, accounting for some 30% of all B2B online sales and even outpacing B2C marketplace sales. Forward-thinking incumbents are taking the lead to capture the marketplace opportunity.

ABB is a $33 billion global enterprise known worldwide for its technological innovation in robotics, power, heavy electrical equipment and automation, flipped the switch on Brazil’s first online electrical products marketplace in December.

Watch this on-demand webinar with Samer Shehadeh, Global eCommerce & Innovation Director for ABB Electrification, and Evan Klein, CEO of Zaelab, a leading digital advisory and solutions company. Klein and Shehadeh will share how ABB and its distributor partners approached the marketplace model to capitalize on B2B commerce growth. With a Mirakl-powered Marketplace, ABB is delivering the modern buying experience customers demand, while improving insights into customer needs and buying habits.

By watching this webinar, you will learn:

  • How manufacturers & distributors leverage eCommerce marketplaces to accelerate their digital maturity
  • How ABB uses its marketplace to better serve customers, distributor partners, and the market
  • Tips on change management and strategic planning for B2B marketplace projects

About our speakers:

Samer Shehadeh
Global eCommerce & Innovation Director for ABB Electrification

Samer is a passionate, trusted and results-driven leader with over 20 years of cross industry experience spanning digital commerce, digital content and product experience management and providing compelling customer experience journeys. His responsibilities include leading global innovative eCommerce experiments & programs targeting online and digital sales growth, strengthening our digital partnerships with our distributor & channel customer base and lead ABB’s digital content strategy. Mr. Shehadeh holds bachelor’s degree in Information Studies(i-School) and Business Management from Syracuse University.  He resides in Atlanta, GA.

Evan Klein
CEO of Zaelab
Evan Klein is a digital transformation leader. He is committed to providing organizations with the leading tools and insights required to deliver exceptional experiences. Evan founded Zaelab in 2011 to bring fresh, commerce-powered digital solutions to the B2B sector. Today, Zaelab is a global digital advisory and solutions company that accelerates enterprise growth through continuous innovation.