On-Demand Webinar Featuring HPE and Andy Hoar

In 2018, B2B digital commerce surpassed $1 trillion, driven by buyers who demand the same ease of use and price transparency they experience with personal purchases on marketplaces like Amazon.

For manufacturers and distributors, meeting this new demand for digital means evolving how they do business. But between channel conflict concerns and the cost of scaling assortment, digital transformation can be a complicated proposition. For a growing number of B2B organizations, including HPE, Toyota Material Handling, and Satair, the marketplace model is the solution.

Watch guest speaker Andy Hoar, B2B industry expert, and CEO of Paradigm B2B, discuss how the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data. Sagar Bilgi, Director of eCommerce at HPE, will also share how HPE launched a marketplace to provide a seamless buying experience for customers.

By watching this webinar, you will learn:

  • The different marketplace strategies that manufacturers and distributors are using to accelerate digital maturity
  • How HPE uses the marketplace model to sell direct without causing channel conflict
  • Tips to help you develop the B2B roadmap to becoming digitally-enabled


About our speakers:

Sagar Bilgi Andy Hoar
Sagar Bilgi Headshot Andy Hoar Headshot

Director of eCommerce

Chief Executive Officer