How Manufacturers Can Benefit from Selling Direct

April 12th at 1pm ET / 10am PT / 6pm GMT

B2C eCommerce has set the standard for online shopping experiences. As B2B buyers demand more and more sophisticated shopping experiences, manufacturers must seek new and better ways to meet their customers’ expectations. But, it is not as simple as creating a direct eCommerce site - there are significant challenges to setting up direct customer relationships including maximizing conversions, leveraging customer data, and dealing with channel conflict concerns.

The online marketplace model helps to address these challenges by enabling B2B manufacturers to showcase and sell inventory through third-party partners. Online marketplaces give customers the buying experience they want, while also mitigating channel conflict.

In our upcoming webinar, we will review the findings of a new Forrester Consulting study, commissioned by Mirakl and SAP Hybris. Attendees will learn:

  • Why manufacturers’ eCommerce efforts to date have fallen short for end customers≠
  • How manufacturers can benefit by selling direct with an online marketplace
  • How an online marketplace reduces friction for customers and mitigates channel conflict concerns


About our guest speakers:

Andy Hoar

Adrien Nussenbaum

Brian Diehl

Andy Hoar Adrien_Nussenbaum_bw.png Brian Diehl

VP & Principal Analyst, Forrester

CEO, Mirakl 

Global Lead, Manufacturing & Energy Industries, SAP Hybris

Biography - BlogTwitter LinkedIn - BlogTwitter  LinkedIn

This webinar is co-hosted by Mirakl and SAP Hybris