Recorded Webinar
With special guests Sucharita Mulpuru, Forrester VP, Principal Analyst; Adrien Nussenbaum, CEO, Mirakl; Sherry Zah, Best Buy Canada Director of Ecommerce Marketplace.
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Best Buy Canada have launched their own online marketplace to offer their customers more products with an endless aisle to keep them happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this recorded webinar, participants will find out:
- Sucharita’s perspective on how marketplaces are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
Featured Speakers:
Adrien Nussenbaum |
Sucharita Mulpuru |
Sherry Zah |
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CEO, Mirakl |
VP, Principal Analyst, Forrester Research |
Director of eCommerce Marketplace, Best Buy Canada |
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