Launch a B2B Marketplace: Become a One-Stop Shop for Customers
Whether you're a manufacturer or a distributor, selling online is the best way to offer the customer experience your buyers want. But between channel conflict concerns and the cost of scaling assortment, digital transformation isn't as easy as saying "let's do it".
That's why top B2B organizations like Toyota Material Handling, Satair, and HPE have decided to launch their own marketplaces. They're increasing assortment faster, building more direct connections with buyers, and gaining valuable data and insights along the way – all while preserving their relationship with channel partners.
Read the Roland Berger Focus study to learn:
- How marketplaces are dominating the B2B eCommerce market
- The 4 B2B marketplace business models for manufacturers, distributors, & service providers
- How B2B organizations like Toyota Material Handling are using the marketplace model to grow