Four B2B Marketplace Strategies to Combat Amazon
Alibaba and Amazon have created a new paradigm in B2B e-commerce. B2B buyers now expect the same convenience, choice, and price transparency they have for personal shopping.
B2B organizations must adopt new strategies and adapt to changing buyer needs. Read the Roland Berger Focus study to learn:
- How marketplaces are dominating the B2B e-commerce market
- The 4 B2B marketplace business models for manufacturers, distributors, & service providers
- Why B2B organizations, like Toyota Material Handling & Coperama, have adopted the marketplace model
Mirakl powers over 150 marketplaces worldwide: