How online marketplaces let retailers fulfill customer expectations and drive profit

Hear from retail industry expert Sucharita Mulpuru on how Marketplaces increase assortment, traffic, and conversion - providing a better customer experience that delivers growth.


Sucharita Mulpuru was named #1 out of the 10 most influential people in retail. Sucharita was previously the Vice President & Principal Analyst with Forrester Research for more than a decade. Her expertise in Retail & eCommerce has her frequently quoted in leading global business & tech publications. Sucharita is a strong advocate for the marketplace model, writing "Why Every Retailer Needs An Online Marketplace" in 2012. Still a tremendous supporter of the marketplace model for driving profitable growth, Sucharita has recently joined Mirakl’s advisory board.